Hiring a reside illustrator to make sketches of your visitors is an efficient factor so as to add to any event, as a result of it combines leisure with a singular reward. However there’s extra to it than simply hiring a very good artist…

I am an skilled occasion illustrator myself. I’ve made reside drawings for Louis Vuitton, Miu Miu, Ted Baker, Balmain, Tudor Watch, Givenchy and lots of extra commissioners. I reside close to Amsterdam, however have additionally labored in Paris, London, Brussels and Dusseldorf. And on this weblog I am going to provide you with some tricks to get essentially the most out of your reside illustration occasion!

Setting your objective

Reside illustration can be utilized for various functions: to get folks to your retailer, as an incentive to purchase a brand new product or simply as a token of apparition. It is vital to understand how you need to use the illustrations. Will each individual get one? Or is it meant as a particular reward for the individuals who purchase a sure product?

Informing your visitors or prospects upfront

Letting your visitors know earlier than the occasion that there will probably be a reside artist current could make all of the distinction. In the event you inform them upfront, this can spark their pleasure in regards to the occasion and might create a buzz. It could appear very logical to you, however I’ve observed that is one thing that always will get missed. Use a digital e-newsletter, a particular invite or social media. Simply be certain to allow them to know that there will probably be a reside illustrator capturing their portrait or outfit that day. It is a small effort and also you occasion will profit enormously from it.

Managing expectations

Each illustration will take 5-10 minutes to make, relying on the fashion. That is very fast after all, however you don’t need folks to face in line. I imply they’ve higher issues to do than ready, proper? When the reside illustration occasion is organised in a store, it is normally not a difficulty. At different gatherings, this may be dealt with in a number of methods, for instance by utilizing time slots.

Utilizing the expertise for extra model publicity

Individuals prefer to share their personalised drawings on-line, primarily on Instagram. So having your emblem printed on the drawingpaper, will work nice for some additional model publicity! You may after all encourage the web sharing by making a particular place with good lighting the place they will take photos. Or you’ll be able to encourage them to movie the portray strategy of their very own customized made illustration on the spot.

In the event you’re excited and need to know extra about reside illustration and the way your occasion can profit from it, test this webpage! There’s additionally a bit about illustrations on merchandise and packaging….

I hope this was useful! You may contact me with any questions you could have at information@annasillustrations.web.

Anna Wijnands – occasion illustrator