Again in 2019, Viennese inventive company ARGE kles. was tasked with redesigning the visible branding for recycled paper model NAUTILUS®, a undertaking which included a swatchbook developed by Miriam Mlczoch from in love with paper (beforehand featured right here) and Jan Belik. The swatchbook, which presents the environmentally pleasant NAUTILUS® recycled papers vary, goals to playfully simplify energetic paper choice with many sensible utility examples (printing, perforations, folding, embossing) in all out there grammage whereas clearly explaining the paper recycling course of.
The format and scope of the swatchbook make it useful and straightforward to move as a way to guarantee on a regular basis usability and practicality. Whereas the removable paper samples inside have been particularly designed in line with their grammage as playing cards with animated messages (70-200g/m2) in addition to bookmarks, folding objects, enterprise playing cards, and postcards (200-350g/m2) for inspiration and examples.
With a view to guarantee nice shopping, the appliance examples with the excessive grammage have been positioned on the finish of the swatchbook. Threads in 5 totally different shades of inexperienced have been chosen for the open thread stitching to strengthen the character theme and NAUTILUS® model message.
“The swatchbook consists of fourteen layers, with two varieties of paper – NAUTILUS® Traditional and NAUTILUS® SuperWhite – alternating and creating an “Ildefonso impact”. With a view to guarantee nice shopping, the appliance examples with the excessive grammage have been positioned on the finish of the swatchbook. Threads in 5 totally different shades of inexperienced have been chosen for the open thread stitching to strengthen the character theme and NAUTILUS® model message. The again flap of the banderole is glued to the underside and thus presents a small pocket for inserting folders, flyers, or enterprise playing cards”, Miriam Mlczoch writes in regards to the particulars of the swatchbook.
The design is impressed by the concept of the Golden Ratio, a mathematical ratio generally present in nature that permits aesthetically pleasing and natural-looking compositions
The design of the swatchbook goes hand-in-hand with the brand new model id established for NAUTILUS®. “Ranging from the form of the Nautilus snail, the design idea is predicated fully on the golden ratio and the Fibonacci sequence derived from it. These subsequently additionally run by way of the complete design of the Swatchbook: from design parts, format, the ratio of the font sizes to one another, dimension ratio of the banderole to the swatchbook, column and margin dimensions within the format, and so forth”, Mlczoch explains.
The swatchbook is comprised of 100% recycled NAUTILUS® Traditional and NAUTILUS® SuperWhite paper in all out there grammages, which vary from 70g/m2 to 350g/m2. All of the refinements, from printing and ending strategies to binding strategies, that may usually make paper merchandise tough to recycle have been intentionally prevented within the design and manufacturing of the swatchbook. “The quilt of the ebook encompasses a sample made with punched circles and triangles, which replicate a forest of deciduous and coniferous timber. Punctured internal pages are used all through the ebook for the totally different tear-out paper samples.”
The quilt of the ebook encompasses a sample made with punched circles and triangles, which replicate a forest of deciduous and coniferous timber. Punctured internal pages are used all through the ebook for the totally different tear-out paper samples.
Particular environmentally pleasant inks with good de-inking values (Siegwerk Low NRG/LED) have been used for the printing, in order to not complicate however assist the recycling course of. The swatchbook was printed on a Heidelberg LEUV-XL 106-8-P+L utilizing energy-efficient LE-UV printing expertise.
The unique version of 5,500 items was produced in 4 languages (DE, EN, IT, FR) with three different cooperation companions (Antalis, IGEPA, Union Papelera), and after excessive demand, the swatchbook has been re-printed in 2021 with an extra version dimension of 6000 items. Unsurprisingly the NAUTILUS® swatch ebook was nominated for the Golden Pixel Award in 2021.