Delio is a brand new e-commerce grocery supply service centered on high-quality items and greatest customer support and supply expertise based by Żabka, the biggest chain of comfort shops in Poland. The model commissioned a gifted crew at Tonik, a Polish design company identified for his or her high-end and high quality companies, together with artwork director and model designer Natalia Żerko, designer Jacek Janiczak, and illustrator Dawid Nerwus, who along with Delio’s crew, designed a contemporary, new model id system for the model. The ultimate idea consists of every part from particular typography kinds to images artwork course and illustration type and the manufacturers on-line presence and model expertise, in addition to technique and implementation.
Delio is all about high quality, and that is fantastically conveyd throught the visible id and model expertise
To allure its pure viewers, Tonik’s crew understood Delio’s have to really feel like a premium model: respectfully conventional with an adventurous edge. In order that they created a chic and resolute id that carry up its true perform: to be a superbly balanced background for the merchandise of their supply. The colourful but orderly images retains in keeping with the remainder of the idea whereas including a contact of enjoyable and playfulness. The restricted palette of sentimental colours, quite a lot of shapes, subtle illustrations and typography on the model digital presence supplies the sense of a first-class service. “We determined that the model would profit from a extra heat close-to-heart feeling which we achieved by including hand drawn pencil illustrations which may have been used on the web site, in addition to in print.”
The branding shines via the tremendous app expertise that — like a real concierge — operates intuitively and seamlessly. “We find it irresistible when a tough thought turns into a chic model and a helpful digital product.” A model that communicates in an genuine, direct type with which means behind each phrase, is each approachable and reliable.