Final week, an Artwork Director talking at an AOI occasion, mentioned that they solely labored with digital artists, as a result of conventional artists weren’t capable of make fast adjustments to their art work (eh, what?!)
Now, it may very well be that this Artwork Director has made some presumptions, or they’ve had a foul expertise of working with a standard artist, however both manner this shocked me. Is that this what folks suppose once they see my work?
So, to assist commissioners perceive how I work, I assumed it was vital to share my course of. Hopefully this reveals that conventional abilities don’t conflict with fast turnarounds or shopper wants. On this instance, the Cartier group got here to me with a great deal of time, however this was a straight ahead fee, and it was signed off inside every week.
The transient from Cartier was for a traditional illustration that includes the color purple. It needed to reveal luxurious classic vehicles in a traditional watercolour type. They requested to see an choice that includes driving equipment like driving gloves.
I created 4 roughs for the group to pick out from (beneath). All of my tough illustrations lately are drawn on the iPad professional utilizing Procreate. This makes it fast and simple for me to make adjustments and adapt the composition.