Home Print and Pattern Constructing a model: my journey to the ‘Republic of Completely happy’

Constructing a model: my journey to the ‘Republic of Completely happy’


Right this moment I’m doing a unique form of put up. I’m going to offer you a little bit peek right into a venture I’ve been engaged on in the previous couple of months and which I’m very enthusiastic about! If you happen to’ve ever considered launching your individual model/store you may wish to learn on…

On the finish of final yr, after years of dreaming however not doing something about it, I lastly determined to launch my very own on-line store promoting lovely merchandise printed with my designs, and ‘Republic of Completely happy was born.

I’m sharing this journey as a result of I do know many sample designers on the market have the identical form of dream however really feel that it’s not achievable for some motive or different… I felt the identical method for a very long time, however really feel very otherwise now. So if I can assist even simply considered one of them (and that one may be you!) to do away with the fears and obtain their dream, then my job is finished.

The dream

I’ve been a floor sample designer for a couple of years now, doing licensing and collaborations with different manufacturers, however all that point I had this nagging feeling about eager to create my very own vary of beautiful merchandise utilizing my prints and patterns.

The attraction for me isn’t solely in creating the merchandise, but in addition in creating an excellent model that displays my character and my values, and the place I can pour all my creativity with out modifying something out. A model the place I, being the management freak that I’m, have full management over each element, from product decisions to web site to brand to publication – the entire shebang!

Building a brand - My journey to the 'Republic of Happy' - Cushion sample front | Pitter Pattern
Closing cushion pattern, entrance aspect – Feeling happy with my achievements!

Building a brand - My journey to the 'Republic of Happy' - Cushion sample back | Pitter Pattern
Closing cushion pattern, again aspect

The ache

After spending years spreading myself too skinny, attempting on each venture that crossed my path, I realised that this wasn’t a sustainable method of working or rising my enterprise. I’ve since found that this isn’t unusual behaviour amongst floor designers. We wish to do all of it as a result of there are such a lot of great alternatives and decisions, we really feel we would miss out. Shiny Object Syndrome is critical stuff for a few of us.

I used to be working onerous however not seeing the outcomes I needed. A whole lot of busyness however not a lot transferring ahead. My focus was virtually non-existent so I made a decision to sort out the issue. I’ve been utilizing all of the bodily, psychological and emotional instruments I can get my palms on to study to focus and take my finger out of many of the pies. It’s positively not been simple however I’m glad to say it’s paid off and I’m doing rather a lot higher these days. Nonetheless a piece in progress although… I can at all times do with extra of that slippery factor referred to as focus, notably now that I’ve a really particular objective in thoughts: to launch a store. 

The assistance

The following factor I wanted to do to attain this objective was to seek out assist. I’ve at all times been reluctant to ask for assist, believing that I can work most issues out if I give it sufficient effort and time. However I slowly realised that point is valuable and actually, who desires the hassle if it may be prevented?

If any person has already achieved what you wish to obtain, they usually’re prepared to mentor/coach you, I say do it. Fortunately I discovered an incredible mentor, Ali Mapletoft, who has helped me enormously, not solely with the sensible aspect of launching a store and making a profitable model however with crucial factor it’s worthwhile to obtain it, the mindset.

Ali is an artist who has gone by means of all of it herself. The fears, the doubts, the errors, the transformation and the success. She’s constructed an unbelievable model and is dedicated to serving to different designers and artists do the identical quicker and with rather a lot much less ache.

The blockages

There are such a lot of psychological and emotional blockages that get in the best way once we wish to obtain issues which can be out of our consolation zone. Being attentive to, and dealing on, our mindset is an absolute precedence if we wish to make it huge and much. A few of my very own beliefs, fears, and tales had been/are:

  • I’m not a adequate designer
  • I don’t have nice concepts
  • I’m not totally different from different designers, so there’s no actual uniqueness to my merchandise/designs
  • Individuals don’t like my merchandise/designs
  • I’m a procrastinator
  • I’m fearful of failing
  • I’m fearful of succeeding
  • I’m fearful of the duties and busyness that comes with an even bigger enterprise
  • I can’t deal with a medium/huge enterprise alone
  • I don’t know sufficient about operating a correct enterprise
  • I don’t know the place to start out
  • I don’t know easy methods to produce what I wish to promote
  • I don’t know what merchandise to promote
  • I don’t have the cash to start out the enterprise
  • I can’t hold designing superior issues on a regular basis

And that is an edited record as a result of I don’t wish to bore you to dying! Are you able to relate? This was one of many first workouts Ali requested me to do. To record all of the explanation why my venture gained’t work. Then to have a superb have a look at it and cross every part out that was unfaithful, unproven, or a perception based mostly on concern. Not a lot left after that… Many of the obstacles are created by us and never exterior entities. We create them, we are able to obliterate them!

The model

Whereas engaged on the mindset I’ve additionally been engaged on the sensible aspect of making merchandise and launching a model. Defining what sort of model I wish to have was one of many first issues:

Republic of Completely happy is a model of residence items printed with my designs, that brings happiness and smiles by means of color and sample. Providing fantastically made merchandise which can be distinctive, quirky, enjoyable, graphic and daring. Made for those that wish to be that little bit braver, that don’t take themselves too severely, and that will like to personal one thing unique and totally different.

My model believes that what you encompass your self with impacts your behaviour and your happiness, from ideas and other people to areas and merchandise. It believes that household and residential are prime values for a cheerful life and that each one good issues begin at residence. It believes within the energy of surrounding your self with lovely issues which mirror the distinctive creature that you’re and show you how to thrive on this planet.

Within the final month I additionally began engaged on the branding. It’s been powerful, to say the least. I’m an terrible perfectionist and nothing appears to please me. It’s one factor to design one thing for another person, however in your personal model, that’s one other story!

Building a brand - My journey to the 'Republic of Happy' - Cushion samples together| Pitter Pattern
Cushion samples – Surrounding myself with color and sample makes me actually joyful!

The planning

After I made a decision to launch Republic of Completely happy, I seemed in all places for a workflow or launch plan I may comply with step-by-step and neatly tick off, so I didn’t need to assume an excessive amount of or make many errors. I’m very methodical and organised, and love my to-do lists and spreadsheets. The bubble burst fairly quickly. There’s no such a template as a result of each enterprise, and each individual behind that enterprise, is totally different and the method isn’t linear.

You’ll be able to have a tough plan, and I like to recommend you do, however you’ll find yourself leaping from right here to there and again once more, relying on what wants doing at particular occasions. It’ll be extra trial and error than the rest. We study from that have and hopefully, every part will get extra predictable and it’ll be simpler to make dependable plans sooner or later. Simply waft and attempt to benefit from the course of!

The merchandise

I’ve additionally determined that I’ll be launching with two sorts of merchandise, cushions and artwork prints. Focus performed a giant half when making this resolution. Higher to supply a few excellent merchandise than lots of doubtful high quality. Slender your choices so you are able to do them excellently. There’s loads of time sooner or later to carry new merchandise in. The world is my oyster, and I’ve bought a great deal of concepts… It makes all of it very thrilling as a substitute of overwhelming!

I did numerous manufacturing analysis at first of the yr. At first, I considered utilizing dropshipping as my enterprise mannequin, however I quickly realised that the standard of the cushions supplied by the dropshipping corporations was lower than scratch. I ditched the concept and bought cracking getting quotes and samples from digital material printers and cushion producers. I’m joyful to say I’ve now settled for a provider and by chance don’t have to consider that anymore.

Building a brand - My journey to the 'Republic of Happy' - Dropshipping sample cushion | Pitter Pattern
Dropshipping pattern cushion – The fabric wasn’t fairly what I used to be dreaming of…

The advertising and marketing

Beginning to get the phrase out is one other factor I’ve been engaged on. Sharing the method and the progress on social media is a vital option to create a little bit of buzz. I don’t actually wish to launch to the sound of crickets, so I’m ensuring that individuals know what I’m as much as and to get them as enthusiastic about all of it as I’m.

Visibility performs an enormous half in all this and my mentor has made certain that I hold exhibiting up, not solely within the traditional written posts but in addition exhibiting my face and letting my viewers get to know me higher. All of us prefer to see the individual behind a small model. We prefer to make a extra private and intimate connection. You’ll be able to see on my Instagram the variety of stay movies I’ve accomplished not too long ago. It was petrifying at first however I form of like doing it now!

I’ll be constructing the store with Shopify, as I imagine it’s essentially the most sturdy possibility for what I wish to obtain, pondering long run. I haven’t began constructing the web site but however I did create a touchdown web page so I can begin gathering emails from folks. As most of us know, our mailing record is our most vital advertising and marketing asset. We should begin constructing it, even earlier than our web sites are stay or any merchandise are prepared.

Building a brand - My journey to the 'Republic of Happy' - Live videos | Pitter Pattern
Dealing with my fears and exhibiting my face

The final phrases

In order you may see constructing a model and launching a store have numerous transferring components. You want focus, planning and numerous dedication. I gained’t say it’s simple however up till now, it has felt like a really rewarding expertise. I’m solely within the early levels, however each little step I take makes me extremely proud and offers me that push to take the following. Progress is the very best motivator!

Subsequent, I’ll be engaged on getting the print assortment able to ship to the producer. That’s so completely nerve-wracking! I would like these cushions to be out of this world. So amazingly scrumptious that individuals simply need to have them… No strain then! 

I really feel so excited (and scared) about all this, however I’m so joyful I took the plunge and now I’m in with each toes. I’ve informed the world so there’s no going again. And for those who’ve ever considered launching your individual model, I hope I’ve managed to switch a little bit of that pleasure to you and quieten a number of the fears you might need had. Let me know within the feedback what your ideas are!

If you wish to be part of me on this journey (and I’d love so that you can!), please signal as much as my publication at republicofhappy.co.uk, so I can let you understand when the store launches. I’ll additionally ship you a particular launch low cost for being so beautiful. And the awesomeness doesn’t cease there as a result of when you enroll, I’ll be sending you essentially the most vibrant, enjoyable and joyful newsletters on the web… What do you say then? Are you in or are you out?

Building a brand - My journey to the 'Republic of Happy' - Landing page | Pitter Pattern
Come and be part of the ROH publication if you wish to be a part of this journey!


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