“CEL is what you understand, but additionally what you wish to discover. CEL doesn’t exclude, it connects. CEL learns, but additionally means that you can draw on your self. CEL is the place you’re striving for, although it’s coming in the direction of you by itself. CEL is a membership, which is a results of the historical past, but additionally of the way forward for digital music. CEL is for you, and you’re for it” – these are the phrases that pull you into the digital world of music membership CEL, the house of digital music lovers and party-goers who feed on the heartbeat of the beat. The uncooked and minimalist emotion that music awakens in folks acts as the place to begin for not solely the boldly monochrome and modular visible id by graphic designer Kasia Olejarczyk however CEL’s interiors that are rigorously crafted round sound methods and acoustic preparations.
Situated within the basement of an outdated railway station in Katowice, Poland, CEL is the house of every day conferences, music workshops, and the native music group that continuously explores the farthest corners of the digital world. CEL additionally goals to supply a step-up to younger DJs beginning out with their CEL LAB program the place they will study facet by facet with among the biggest and most profitable professionals within the nation.
Visualizing the physicality of music and the feelings it arises act because the inspiration for the grid-like visible id that pulls inspiration from techno-culture
Following the eagerness and beat of CEL, the visible id goals to visualise what guests, visitors, and artists really feel at CEL, in addition to the experimental nature of the occasion place. “The principle goal of the visible id was to generate modular 2D graphics as a foundation for animation and 3D aesthetics, complementing the experimental method within the type of algorithms that disrupt the notion of photographs”, Kasia Olejarczyk writes of the idea of the visible id.
The purpose of reference for the creation of the important thing visuals is geometry, extra particularly the sq., which is used within the brand as a metaphor for the goal (CEL in polish) – the composition and components of the modular grid are primarily based on it.
The idea of visualizing the patterns forming from a variety of sounds, which continuously change within the background connecting with the viewers, acts as a type of a metaphor for the inspiration and variety that may be discovered and skilled at CEL. Probably the most essential objective of Olejarczyk was to create a coherent and orderly visible id that displays each – the digital sounds and beats of the music, and the group round CEL, by way of photographs, typography, brand, animation, and video.
This was achieved by creating sturdy graphic components that observe a transparent linear system. Modularity, simplicity, geometry, and minimalism are sturdy seen inspiration sources for the idea, in addition to techno tradition. “The purpose of reference for the creation of the important thing visuals is geometry, extra particularly the sq., which is used within the brand as a metaphor for the goal (CEL in polish) – the composition and components of the modular grid are primarily based on it”, Olejarczyk concludes.